Creative Economies: Design Market
With just over 10’000 businesses and about 25’000 employees, the design market is among the largest submarkets of the creative industries in Switzerland. The ratio of businesses to employees suggests a trend towards segmented structures. The changes in the sector since the last report are positive across all indicators, a result that only the software and games industry, the film industry and the architecture market can match. The number of businesses is up by 9.2%, employees by +4.9%, Gross Added Value by +2.9%, turnover by +6.3%: The design industry has successfully carved out a place for itself between a local DIY approach and international branding.
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