swiss design association

GOUPIL
Client: Stadt Baden
Droits: Elias Diehl
Durée: 2023 - 2023

The socio-cultural animation department of the city of Baden asked me to create a design for their newly acquired vehicle. It is a small vehicle of the Goupil brand. Back in 2022, I had the pleasure of designing the exterior of a former Zweifel Chips delivery van for them. When designing the Goupil, I wanted to incorporate the four main colors of the socio-cultural animation of the city of Baden. I was also to place their various logos on the surfaces and incorporate them into the design. I opted for a simple, minimalist yet playful design. With the different colored lines, some of which intersect, I wanted to symbolize the diversity, the variety, but also the coming together. The lines are also reminiscent of a public transport map with many stations. commissioned | Baden | August – September 2023